Sunday, November 14, 2010

Group 4- Kitsch





For our final walkabout, we went around Salt Lake City in search of kitschy signs. Many of the ones we found by just walking around by the City Center trax stop. After that, we ventured down State Street and to Sugarhouse in search of more. The first kitsch sign we came across was the McKay Jewelers sign by City Center. A man came out who works there and told us it is over 60 years old. Another really good one we came across is the Blue Iguana sign by the Capitol theatre.
It was really fun for the group to find all of these crazy signs. I never realized how many we would come across. There were so many on State Street that I never even knew about. One of the best ones being.. a giant bowling pin! We came across some other cheesy signs like a huge rolling pin for Stonecutter's and one with a light-up lamppost on it. We decided that these signs really make the business. They tie together what the company or restaurant is trying to convey with attracting customers and adding their own special look to the outside of the building. This is what everyone sees as they drive or walk by and provide the first impression for us to judge them.
Overall, it was a nice way to see another kind of art and get out into the city.

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