Group 7: The Media is the Message
Salt Lake Chamber of Commerce
This week, group 7 examined the website for the Salt Lake City Chamber of Commerce. The Salt Lake Chamber of Commerce promotes business within the Salt Lake Corridor. The website has a colorful home page that includes a flashing headline/ promotion of the city box, other home boxes on things such as energy and voting. The home page is also the directory to the rest of the website, with tabs listing categories of the Chamber of Commerce such as membership, policy, events and programs, women's business center, community, come to Utah, newsroom, and blog tabs.
The website looks professional, modern, and colorful. It has a primary color scheme and is easy to navigate, and all pictures are colorful and display positive images. It is clear the focus of the site is on business and attracting business services, but the website it accessible for public use. There is a link on this website to a Forbes article ranking Utah as the best state for business. These are all aspects that lead a person to think of the city as an accessible, friendly place with much to offer.
The website was full of messages that that supported a positive image of the city. No bad news was included. It gives business people who are considering coming to Utah good options on where to live, play, eat and work. Every article centers around improving and promoting business throughout the valley. The chamber of commerce website wants people to think that Salt Lake City is a great place for business.
On our previous walkabouts, we did not experience the workings and promotion of business to such a high level. The only messages we got about the business of Salt Lake City were though subliminal messages: our views of the thriving and constantly under construction University, our witnessing of the wealth of the Upper Avenues, and the cleanliness that surrounds City Hall and the Library. Because of this website, we now are more aware that the city is such a welcoming corridor for business. Personally, I did not know that the city has recieved so much big-business growth in the past few years, but it is evident based on the clean area and many new or improved buildings and public systems (such as TRAX).
The underlying message of the Chamber of Commerce website seems to say that Salt Lake City is a powerhouse and hub for business, and that people should come here if they want to gain wealth.
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